Privacy Policy

Welcome to the Privacy Policy of Bruckner’s Truck & Equipment and Dealer Attract. By using this website, you acknowledge and consent to this Privacy Policy. Protecting your privacy online is our top priority, and we are dedicated to safeguarding your personal information. This Privacy Policy explains the collection, use, and disclosure of personal information we may gather from you through our website. It aims to provide clarity on the terms and conditions governing the handling of your data.

Collection of Personal Information

Our primary objective in collecting personal information is to personalize your interactions and experiences on our website. We collect personally identifiable data that you voluntarily provide to us or that we obtain through direct contact with you. This information may include your name, telephone number, email address, or other details you provide when initiating a purchase transaction or subscribing to future communications. Additionally, when you access our website, we may passively or automatically collect further personally identifiable and non-personally identifiable data related to your use of our website. This may include information such as your browser type and version, IP address, device identification, geographical location, and referring website.

Use of Personal Information

We collect and use your personal information to operate our website, deliver requested products and services, and for marketing purposes. Depending on the specific purpose, we may process your personal information based on your consent, contract fulfillment, legal obligations, or legitimate business interests. We do not sell, rent, or lease our customer lists to third parties. However, we may share data with trusted partners to perform statistical analysis, provide customer support, facilitate deliveries, or for marketing purposes. We may also use your personally identifiable data to inform you about other products or services offered by us or our affiliates. Your information may be used to respond to your inquiries or for future marketing, unless you instruct us otherwise.

We may utilize both personally identifiable and non-personally identifiable data for various purposes, including server diagnostics, website administration, attribution reporting, personalization of user experiences (including advertising or targeted features), and generating aggregate statistical data. Non-personally identifiable data helps us understand user preferences and popular content, allowing us to deliver customized content and advertising within our website.

Disclosure of Personal Information

We may disclose your personal information without notice in compliance with applicable laws, and legal processes, or to protect the rights and property of our company. In exigent circumstances, we may also act to ensure the personal safety of our website users or the general public.

Privacy Policy for California Residents

Scope: This section specifically applies to California residents entitled to receive information under the California Consumer Privacy Act of 2018 (“CCPA”). It outlines how we collect, use, and share Personal Information when acting as a “business” as defined by the CCPA. Furthermore, it delineates the rights California residents have regarding their Personal Information. Please note that certain categories of California residents, such as job applicants, may receive a privacy notice specific to their category.

Your Privacy Rights as a California Resident:

Information: You have the right to request information regarding the collection and use of your Personal Information, including:

  • Categories of Personal Information collected

  • Sources from which Personal Information is obtained

  • Business or commercial purposes for collecting Personal Information

  • Categories of third parties with whom Personal Information is shared

  • Disclosure of Personal Information for a business purpose, including the categories of recipients

  • Disclosure of Personal Information for sale, including the categories of recipients

Access: You can request a copy of the Personal Information collected about you within the past 12 months.

Deletion: You have the right to request the deletion of your Personal Information collected by us.

Correction: You can request updates or revisions to inaccuracies in your Personal Information.

Nondiscrimination: You have the right to exercise the aforementioned rights without facing any form of discrimination, including denial of service, price changes, reduced service quality, or penalization.

Use of Cookies

Our website may use “cookies” to enhance your online experience. Cookies are text files placed on your hard disk by a web page server, uniquely assigned to you. They cannot run programs or deliver viruses. Cookies serve various purposes, such as detecting prior access to online services. We use cookies to improve your website visits, enable specific functions, and personalize user experiences. For example, cookies help identify previously viewed units on your device.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes compliance with legal, tax, or accounting obligations.

Security

We take extensive measures to protect your information. Sensitive data transmitted through our website is encrypted during online transmission. Access to personally identifiable data is restricted to employees performing specific job functions. Our computer systems and servers storing personally identifiable data are located in secure environments.

Unsolicited Submissions Policy

Bruckner’s Truck & Equipment appreciates comments about its products, website, sponsorships, and promotional materials. However, please note that submitting comments, ideas, or other information to Bruckner’s Truck & Equipment does not establish a confidential or specific relationship between you and Bruckner’s Truck & Equipment. While we cannot guarantee the confidentiality of submissions or provide compensation, we may utilize any comments, ideas, or information contained in your submissions, unless protected by copyright, trademark, or patent laws, or subject to a specific written agreement.

Children Under Thirteen

Protecting children’s privacy online is of utmost importance to us. We do not knowingly collect personally identifiable data from children under the age of thirteen. If you are under thirteen, please obtain permission from your parent or guardian before using this website.

Opt-Out & Unsubscribe

We respect your privacy and offer the opportunity to opt out of receiving certain information at any time. To opt out of our communications or request changes to your personal data, including deletion, please contact us using the phone number provided on this website.

Accessing This Website

This website is hosted on servers located in the United States. By accessing this website, you consent to the collection and use of your anonymous data, personal information, and form submissions for analytics and advertising purposes.

Updates to This Privacy Policy

We reserve the right to update this Privacy Policy as needed and in a timely manner. We encourage you to review this Privacy Policy periodically to stay informed about any changes. Your continued use of our website after such updates signifies your agreement to the revised Privacy Policy.